Marketing Using the 80/20 Rule
As a small business you have a limited marketing budget, a limited amount of time to focus on marketing, and you need a result for the effort you put in.
The 80/20 rule of marketing states 20% of your customers account for 80% of your profits! By laser focusing your marketing efforts to only your ideal clients (the ones you really love to work with – this 20% group), you can grow your business exponentially.
Let’s take a quick peek at how that works:
Four New Bad Customers = 20% Growth
Replace Bad Customers With Ideal Customers = 300% Growth